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Tipico & Gannett Join Forces To Provide Sports Wagering in CO and NJ

Andy Brown Published: Jul 28, 2021

USA TODAY’s parent company, Gannett.co, has finalized a multi-year deal with Tipico USA Technology to offer a wide range of brand-new sports betting content throughout USA TODAY’S network. As part of the $90 million deal, Tipico Technology will become the exclusive iGaming and sports wagering provider for Gannett. The company will integrate all the betting trends, odds, free-to-play games, and props throughout the entire network. On the other hand, Tipico will also incorporate over 200 affiliated properties, including MMA Junkie, For The Win, and Golfweek.

Few Words From Michael Reed

Chief Executive Officer and Chairman of Gannett said that their highly engaged audience of over 46 million sports fans look for unique and odd features, analysis, and betting insights. Reed also stated that all these things would be provided through their Tipico alliance. He also added that Tipico provides incredible expertise through their next-generation product capabilities and European operations. This will help provide all the local consumers and sports enthusiasts an excellent way to become a lot more invested within the sports and games they love and care about. 

Brief Information On Tipico Sportsbook

sports bettingTipico is a well-known and reliable sports wagering provider in Germany. Apart from that, it’s dubbed as one of the leading sports betting firms across the globe as well. The agreement between Gannett.co was announced on Tuesday, where it’s stated that the company will co-brand all the NFL Wire Team websites along with For The Win.

This also includes a re-launch of the Bets sub-section, which is the Bet For The Win, powered by Tipico Sportsbook. It will also offer all the odd pages through the USA TODAY Network on the internet and in printed form. The branded sports wagering content will debut in August, complementing the beginning of the NFL season.

In Colorado and New Jersey, live sports wagering operations from Tipico will take place during the fall season. This will allow all the readers to place their bets through this popular sportsbook. 

What Does Adrian Vella Have To Say?

Tipico US Chief Executive Officer Adrian Vella said they are thrilled to gain access to Gannett’s portfolio of premium digital properties and iconic brands. Vella also said that integrating Gannett’s media properties with Tipico sportsbook stands out as a critical moment as they make their way into Gannett’s best-in-class operations along with enormous local footprints. Adrian also said that Gannett would be partnered up with Tipico’s game-changing technology, which includes end-to-end sports wagering along with iGaming products. 

What’s Next

Gannett and Tipico are looking forward to providing an outstanding sports betting experience to the sports fans within the country. They have fresh contents, which individuals will surely love. Along with that, the partnership with Gannett, which is one of the most trusted media companies globally, will surely bring in a lot of credibility and reliability towards Tipico Sportsbook.

Written by:

Andy is a skilled recreational gambler for more than 11 years. His primary focus is on the regulated US online casino and poker markets. Editor-In-Chief at Gamblerzz.com.
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