A New Player in the Penn State Gambling Scene – PointsBet
Northwestern expansion is on the way for PointsBet, as the company gains the license from Pennsylvanian authorities to operate in the state. There’s still some time till launch, though, yet the way is clear for a company to extend its services for citizens and visitors of the Keystone state. Since gambling was made legal by the state back in 2004 and with online casino games being legalized in 2017, the state gladly welcomes new players on the scene. Besides, PointsBet is partnered up with NBC for media support, and since their main office resides in Philadelphia, this expansion feels more like coming home.
PointsBet representatives note that the ability to access local sports events and TV translation with the help of NBC Philadelphia gives the company the major advantage in terms of reaching out to new potential customers and building new levels to brand awareness.
In What States PointsBet Casino is Available?
Besides Pennsylvania, PointsBet obtained licenses in two more states. Last May, it was licensed to operate in Michigan, and in July, New Jersey welcomed the new provider of technologically advanced and convenient online gambling services into the state. However, compared to the Keystone State, those online gambling venues are already fully operational.
Another company’s branch, online sportsbooks, offers services in eight more states: Virginia and West Virginia, Colorado, Iowa, Illinois, Indiana, and, just like the online casino, in Michigan and New Jersey.
The Market Niche for PointsBet Casino in Pennsylvania
Since launching in 2017, the online gambling market in Pennsylvania was mostly divided by the major players on the American online gambling scene: BetMGM, DraftKings, FanDuel, and other well-known names. The total market share for online gambling via apps and sites is comparable to other large states that allow Internet casinos, so what can PointsBet expect in Pennsylvania?
On the plus side, they can work for a wider reach of customers – Pennsylvania has 3 million more people than Michigan and 4 more in comparison with New Jersey (although the latter has an advantage of being the neighbor to New York) with 13 million potential gamblers in total. On the downside – the market is mostly divided between the big players already. Using Michigan as a sample (in which PointsBet GGR is 68 times smaller compared to the biggest gambling operator in the USA – BetMGM), we can conclude that Pennsylvania is not likely to bring different results. Until further investments, of course.
Possible Expansion Plans for PointsBet Casino?
This casino and sportsbook operator from the Land down under has a lot of things in store in regards to the future! For now, they intend to use its almost $300 million in capitalization to further expand into the North American market (opening an office in Toronto adds to that strategy) and invest in the workforce, scale, and, of course, its main product – the software and technology.